SUMARIO MARZO 2009NEWSFind out the freshest news on the photo, video and digital imaging sectors. This month’s latest news are about the celebration of Fujifilm España ‘Dry Printing Tour’and the installation of the first digital printer based on latex ink –HP Designjet L65500- in Europe at the EGM Laboratories (Barcelona).NEW PRODUCTSThe latest launchings in digital cameras, lighting equipments, digital frames, memory devices... like Fujifilm’s FinePix F200 EXR digital camera, designed to be comfortable and effective, perfect for any user. A compact that will surely become a leader in its class in 2009.TESTIMONIALHP Retail Publishing SolutionsWhen a concept scores a bull’s-eye in the market, the news spreads like wildfire. That’s just what happens to HP Retail Publishing Solutions both in Spain and at international level. Using a fascinating multimedia offer, HP’s publishing concept is bringing to life the images stored long ago in the consumers’ HDs… and profitability to the retailers that have been able to make the most of its possibilities. MEETINGSFoto/VENTAS Working Luncheon: facing the 2009foto/VENTAS gathered the Foto Quincena Madrid organizing committee at a central restaurant in Madrid in order to feel the pulse of the photo business at the beginning of a year everibody is afraid of: 2009. Where is business today? What do amateurs consume? How are shops reacting? Everibody has different views and answers. VIDEO TECHNOLOGYAVC CAM (AVCHD) workflowDeveloped to compete with the recording formats used by portable video cameras, such as HDV and MiniDV, the high definition video recording format AVCHD (Advanced Video Codec High Definition) launched by Sony and Panasonic permits the use of several storage formats, from MiniDVD discs to hard discs, including SD memory cards and Memory Stick Pro. TRENDSThe future of digital communicationThe world of digital communication through images, from shooting to editing, has entered a new dimension. Those wanting to keep updated cannot ignore the innovations that are already in the market or will be introduced soon. INTERVIEWSalvador Luna, Marketing Manager, Fujifilm EspañaLuis Heras, Marketing Manager, Color Production, Xerox España Fujifilm España and Xerox España have announced that both companies will work in close cooperation in the photo channel. In order to know the real scope of the announcement, foto/VENTAS DIGITAL interviews Salvador Luna, Marketing Manager, Fujifilm España, and Luis Heras, Marketing Manager, Color Production, Xerox España. MONOGRAPHYDossier: personalized photo productsCustomized photo products have been more than four years in the market now. Today, the demand and sales volume are climbing and their protagonism in shop windows is growing. Everybody knows that the photo business is not limited to print making, that the multimedia character of the imaging world has opened up new ways to grow business. Nothing can substitute the analogue business we all miss but there are two aspects to be taken into account: on the one hand, those shops that are capable of combining different products in the same offer –a straightforward, attractive offer- prosper. On the other hand, those who know the best offer in the market, have also the ability to get the best results when it comes to commercialize them.
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